With so many events for businesses to attend and participate in people generally select the ones that standout the most. Something at the event needs to create excitement and make them want to return. There are many items that make an event memorable. One of those ways is a prize wheel that will excite the attendees and make them want to participate.
Sure it’s a marketing gimmick and sometimes can mean digging into your pocket to provide decent prizes for the participants, but the return will more than compensate for the expenses. A prize wheel can be configured in many different ways. An event could offer a spin of the wheel for purchase of an item from your inventory. Or, you can offer a spin for a small donation to a charity. In fact, you can create buzz by allowing participants the opportunity to spin the wheel when a specific task has been done.
Rich or not-so-rich, many people enjoy a chance at lady luck. Young and old love to participate and compete for the prizes. Of course, better prizes mean more participation. Carnivals, state, and county fairs have been using this marketing tool for many years. Increasing the odds in the favor of the house is a relatively simple process. You can change out the prizes by selecting a prize wheel that has customizable prize wedges or using a "spin again" in a few slots. It is just a way to make the prizes more valuable to participants.
It is always a good idea to keep a consolation prize. The prizes for consolation are really the marketing Coup De Gras and are a good way to give-away logo pens, magnets, shirts and coffee mugs with the company logo. The participant feels better about not winning the big prize, and you get some marketing done at the same time.
A prize wheel is a creative and fun way to draw attention to your event. It is also a way to gather diverse number of people in age, demographic, ethnicity and gender into one location. Everyone loves to laugh, smile and even cheer participants as they try their hand at winning. In marketing, if you can get your customers to giggle a bit, they generally buy.